AVP, Sports And Talent Marketing

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

AVP, Sports And Talent Marketing Boston, MA Responsibilities: - Set the vision and strategy for WHOOP's partnerships function, building a high-impact ecosystem of partners across sports, talent, organizations, teams, leagues, creators, ambassadors, and experiential. - Own partnership portfolio strategy and investment decisions, ensuring WHOOP is partnering with the right people, properties, and platforms to drive brand awareness, cultural relevance, and long-term strategic value. - Lead the sourcing, evaluation, structuring, and negotiation of major partnership opportunities, applying strong judgment to prioritize opportunities that elevate the WHOOP brand. - Establish and evolve WHOOP's roster strategy across elite athletes, sports organizations, creators, and cultural talent in close collaboration with Brand, ensuring alignment to brand positioning, audience priorities, and business goals. - Lead the Creator remit, including experiential, to develop programs, partnerships, and in-market moments that expand WHOOP's cultural presence and deepen brand connection with key audiences. - Translate partnership agreements into exceptional brand programs by leading cross-functional planning and execution across Brand, Creative, Social, Communications, Product Marketing, Sales, Membership, and other teams as needed. - Lead senior external relationships with professionalism and influence, representing WHOOP with credibility across agents, talent, league offices, team executives, creators, production partners, and other key stakeholders. - Define and lead a clear measurement agenda across the partnerships portfolio, establishing success metrics, performance reviews, and decision-making frameworks that ensure every investment is actively managed, rigorously evaluated, and optimized for brand impact, cultural relevance, and strategic return. - Build, lead, and develop a high-performing partnerships team, setting a high bar

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