Paid Media Specialist

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Mid From the posting source

Schedule

Shift type

Not verified

Weekend work

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Company

Equity

Offered Verified - SEC 10-K source

Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Paid Media Specialist Milford, MA, US Overview Reporting to the Director of Digital Marketing for Waters Division, this highly specialized and visible position within Waters Division will be responsible for planning, executing, and optimizing the paid media campaigns across multiple platforms to drive brand awareness, lead generation and revenue growth. The ideal candidate will actively manage campaigns, analyze data, and collaborate with cross functional teams to achieve the business objectives, and leverage expertise to drive audience engagement, expand brand awareness, and maximize digital revenue opportunities. Responsibilities Paid media campaign development & management Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency Accelerate Consumables digital adoption & revenue growth Conduct keyword research, audience segmentation, & competitive analysis Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns. Work closely with demand gen and SMEs to create digital content utilizing best practices Understanding of the current digital landscape, ecommerce trends and how they intersect with ongoing Waters customer needs Implement A/B testing and conversion tracking for continuous improvement Qualifications Bachelors degree in marketing, Business, or related field required 4+ years hands on experience managing paid med

Read the full description at uscareers-waters.icims.com. FewerJobs shows a preview and links to the original posting.