Principal Software Engineer

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About this role

Principal Software Engineer Palo Alto, CA About Typeface We he lp the world's biggest brands move from brief to fully personalized campaigns - in days, not months. Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we're building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing. What You'll Do As a Principal Engineer, you will: - Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation. - Lead cross-functional technical initiatives spanning multiple teams and product areas. - Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions. - Mentor and guide engineers across the organization, raising the bar for technical excellence. - Advocate for best-in-class engineering practices , ensuring security, scalability, and maintainability across the platform. How You'll Make an Impact - Architectural Leadership: - Define and evolve the architecture for AI-driven, multimodal content personalization. - Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality. - Cross-Company Impact: - Spearhead engineering initiatives that address critical business priorities. - Translate complex enterprise customer requirements into practical, scalable solutions. - Mentorship & Advocacy: - Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines. - Champion engineering best practices - from code quality to CI/CD, observability, and security. - Execution Excellence: - Contribute hands-on to code and design when needed. - Ensure solutions

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