Principal Software Engineer

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

Not verified

Childcare support

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Learning budget

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Verification

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Salary

$248K-$267K From the posting source checked Jun 20, 2026

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$116,543 U.S. median for this role

Projected growth (BLS Employment Projections)

+9.8% - Much faster than average

121% above the BLS role benchmark for software engineering aggregate.

Matched to SOC 15-1252 - Software Engineering aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Engineering From the posting source checked Jun 20, 2026

Seniority

Principal From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

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Company

Company stage

Growth-stage From the posting source checked Jun 20, 2026

Equity

Offered From the posting source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Principal Software Engineer Palo Alto, CA About Typeface We he lp the world's biggest brands move from brief to fully personalized campaigns - in days, not months. Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we're building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing. What You'll Do As a Principal Engineer, you will: - Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation. - Lead cross-functional technical initiatives spanning multiple teams and product areas. - Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions. - Mentor and guide engineers across the organization, raising the bar for technical excellence. - Advocate for best-in-class engineering practices , ensuring security, scalability, and maintainability across the platform. How You'll Make an Impact - Architectural Leadership: - Define and evolve the architecture for AI-driven, multimodal content personalization. - Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality. - Cross-Company Impact: - Spearhead engineering initiatives that address critical business priorities. - Translate complex enterprise customer requirements into practical, scalable solutions. - Mentorship & Advocacy: - Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines. - Champion engineering best practices - from code quality to CI/CD, observability, and security. - Execution Excellence: - Contribute hands-on to code and design when needed. - Ensure solutions

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