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General Manager, Lead Generation

System1 - Los Angeles, CA

Posted Oct 22, 2025

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
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401(k) match
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Weekend work
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About this role

General Manager, Lead Generation Los Angeles, CA We're launching a new lead generation business to diversify our revenue streams beyond Google. This is a true startup opportunity within an established company-you'll be building from absolute zero: no revenue, no team, no playbook. We're looking for an entrepreneurial leader to serve as the founding GM of this business line, with full ownership to define strategy, build operations, and scale to profitability. Think of this as being a CEO of your own company, but with the backing of our existing technology infrastructure, financial resources, and organizational support. If you've ever wanted to build something from scratch while having enterprise-level resources at your disposal, this is it. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066. We're launching a new lead generation business to diversify our revenue streams beyond Google. This is a true startup opportunity within an established company-you'll be building from absolute zero: no revenue, no team, no playbook. We're looking for an entrepreneurial leader to serve as the founding GM of this business line, with full ownership to define strategy, build operations, and scale to profitability. Think of this as being a CEO of your own company, but with the backing of our existing technology infrastructure, financial resources, and organizational support. If you've ever wanted to build something from scratch while having enterprise-level resources at your disposal, this is it. This position is an onsite role requiring

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