Head of Creator Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$66,396 U.S. median for this role

Projected growth (BLS Employment Projections)

+3.5% - Average

Matched to SOC 27-1024 - Design aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Design From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Work mode

Hybrid From the posting source checked Jun 20, 2026

In-office days

2 days From the posting source checked Jun 20, 2026

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Head of Creator Marketing San Francisco (HQ) | Hybrid | New York | Remote Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it. This role exists to make Substack the obvious home for those people. THE ROLE This is not a creator partnerships role, or influencer marketing, or a PR function. The work is to craft Substack's product-led story making the most ambitious voices in culture want to create here. When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer. Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users. You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack. This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it. WHAT YOU'LL OWN The platform story at every altitude. You'll develop and steward the product-led narrative that explains what Substack is and why it matters for creators right now. The narrative work is not only external, it includes internal thought leadership that will keep creator-facing work coherent across product, comms,, and

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