CRM Analyst

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About this role

CRM Analyst Los Angeles, CA (Santa Monica) Job Description The CRM Analyst will support STARZ's direct-to-consumer growth through data-driven campaign insights and flawless execution. This role will focus on analyzing customer behavior, optimizing performance of lifecycle marketing campaigns, and supporting offers and promotions that drive subscriber engagement and retention. The ideal candidate is equal parts analytical and operational - comfortable working in CRM platforms to help build, QA, and report on campaigns, while also bringing a sharp eye to the data. Key Responsibilities Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic. Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms. QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment. Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention. Monitor and report on promotional offer performance across lifecycle touchpoints-acquisition, winback, retention, and upsell. Collaborate on segmentation strategies that power personalized journeys and promotional targeting. Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness. Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms. Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications. Qualifications Bachelor's degree in Marketing, Business, Analytics, or a related field. 2-4 years of experience in CRM, marketing

Read the full description at starz.wd5.myworkdayjobs.com. FewerJobs shows a source-linked preview and links to the original posting.