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Principal Product Manager, AI Features

SoFi - CA - San Francisco, WA - Seattle

Posted Mar 18, 2026

Benefits

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About this role

Principal Product Manager, AI Features CA - San Francisco, WA - Seattle Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role SoFi is seeking an experienced, strategic, and highly collaborative product leader to build the future of AI-based financial insights for SoFi Members. As the Principal PM for SoFi's AI Financial Guide, you will define how SoFi uses AI and personalization to guide Members to get their money right. You will be a vocal and empathetic customer advocate, influencing cross-functional experiences across all business units to deliver a conversational, intelligent mentor that feels indispensable to our members. As a product leader, you will be expected to set big, ambitious goals, be gritty, and ideate beyond current solutions to deliver experiences that change how people think about and interact with their finances. What You'll Do - Own the multi-year strategy for SoFi Coach to drive Member acquisition and engagement across

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