Product Marketing Lead - Release Marketing Activation & Digital Engagement
Salesforce - Georgia - Atlanta; Indiana - Indianapolis
Posted May 11, 2026
Benefits
- Parental leave
- 26 weeks From the posting source checked Jun 20, 2026
- Non-birth-parent leave
- 12 weeks From the posting source checked Jun 20, 2026
- Family-building benefits
-
- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Source-linked checked May 7, 2026
- Salary
- Not verified
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
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Market context
- U.S. role benchmark (BLS OEWS)
- $102,662 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.4% - Faster than average
Matched to SOC 11-1021 - Product Management aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Company
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Product Marketing Lead - Release Marketing Activation & Digital Engagement Georgia - Atlanta; Indiana - Indianapolis Salesforce is looking for a strategic and digitally savvy Product Marketing Lead to join our Release Marketing team. In this high-impact role, you'll own the strategy and execution of non-demo release assets that drive coordinated, measurable customer engagement across Salesforce's product portfolio. From social content and web experiences to Release in a Box and Trailhead, you'll ensure every touchpoint delivers a consistent, informative, and compelling customer journey - at scale, across the globe. What You'll Do Release Activation Strategy Define and manage the release activation strategy for non-demo assets - including social, web, Release in a Box, Trailhead, and more - to ensure every release lands with coordinated, high-impact customer engagement. Social Content Strategy Own the holistic social content strategy across formats: demo GIFs, carousels, short-form video, and creator/micro-influencer campaigns. Drive reach, audience growth, and engagement by developing content that meets customers where they are. Web Experience Ownership Own and evolve the web experience for salesforce.com/releases , including marquee videos, FAQs, and ongoing content updates. Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative. Measurement & Optimization Lead performance tracking across all Release Marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes. AI-Powered Listening & Insights Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals. What We're
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