YouTube Channel Strategist | The Points Guy

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$112K-$140K not verified - source not recorded; timestamp not recorded

401(k) match

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Schedule

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Weekend work

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Application

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Assessment

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Deadline

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Where they hire

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About this role

YouTube Channel Strategist | The Points Guy New York, NY *This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here . A great YouTube video and a great YouTube channel are two different things. We have people building the videos. We need someone building the channel. The YouTube Channel Strategist is the architect of our channel's long-term growth: channel positioning, audience development, content architecture, publishing cadence and monetization strategy. This is not a production role. It connects business goals to audience insights, maps content pillars to subscriber journeys and defines what kind of channel TPG is building on YouTube and why. You'll sit on the social team and work closely with the video production team on execution. What You'll Do: Own the channel strategy - Build and execute a YouTube roadmap aligned to company goals: traffic, conversions (including newsletter subscriber acquisition and LTO performance), audience development and partnerships. - Define content pillars, series architecture and publishing cadence at the channel level, not the video level - Translate TPG's editorial and social competencies into YouTube-native programming - Pitch series concepts that are platform-credible, growth-oriented and editorially sound - Lead Shorts strategy as a distinct format with its own publishing goals and performance tracking separate from long-form Drive performance and growth - Analyze viewer

Read the full description at www.redventures.com. FewerJobs shows a preview and links to the original posting.