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Director, CRM Marketing

PrizePicks - Atlanta, GA preferred, Remote

Posted Apr 6, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
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Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
$150K-$180K From the posting source checked Jun 20, 2026
401(k) match
Reported not verified - source not recorded; source URL not recorded; timestamp not recorded

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

77% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Director Plus From the posting source checked Jun 20, 2026
Work mode
Remote From the posting source checked Jun 20, 2026
In-office days
0 days From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Director, CRM Marketing Atlanta, GA preferred, Remote At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As the Director of CRM Marketing at PrizePicks, you will own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. This role will define the strategy, execution, and evolution of CRM across key owned channels, ensuring every player interaction is timely, relevant, and impactful. You will lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to deliver personalized experiences that influence player behavior and maximize lifetime value. This role is less about traditional lifecycle stage management and more focused on real-time, moment-based marketing, segmentation, and behavioral impact. What you'll do: Segmentation, Personalization & Targeting - Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging. - Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data. - Continuously refine audience strategies to improve engagement, conversion, and retention outcomes. - Drive forward real-time messaging capabilities and effectiveness Campaign Strategy & Channel Optimization - Oversee planning and execution

Read the full description at prizepicks.com. FewerJobs shows a preview and links to the original posting.

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