Retention Strategy Manager

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About this role

Retention Strategy Manager New York, NY, United States About Polymarket Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future. We're growing fast - both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire. About the Role Polymarket is looking for a CRM Manager to own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com . You'll build and optimize campaigns across email, push, in-app, and SMS - driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance. This role sits at the intersection of marketing, product, and data. You'll run fast experiments, develop micro-segmentation strategies, and ensure Polymarket is always relevant when live markets and breaking news create moments that matter. What You'll Do - Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com - Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives - Design programs covering engagement, cross-sell, churn mitigation, and reactivation - Develop micro-segmentation strategies to deliver the right message, right channel, right moment

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