Demand Generation Lead

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Schedule

Shift type

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Weekend work

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Company

Company stage

Growth-stage From the posting source checked Jun 20, 2026

Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Demand Generation Lead San Francisco, California, United States, New York City Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You'll own Perplexity's demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth. If you're the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment-this role was written for you. RESPONSIBILITES - Own Perplexity's end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue. - Architect and operate a modern demand engine using AI-native tooling-programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows-that generates qualified pipeline at scale. We don't buy, we build. - Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn't work, and doubling down on incremental impact. - Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers. - Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel. WHAT WE'RE LOOKING FOR: - 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth - Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself. - Analytically rigorous:

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