Programmatic Analyst, Campaign Targeting & Pricing

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About this role

Programmatic Analyst, Campaign Targeting & Pricing Cincinnati, Ohio, United States Join PatientPoint to be part of a dynamic team creating change in and around the doctor's office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Location: Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) Job Summary: We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy-primarily focused on campaign pricing and targeting. You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies What You'll Do: Campaign Pricing & Targeting (Core Focus) - Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory. - Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends. - Ensure proposals meet company pricing standards while maximizing yield and growth opportunities. - Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics. Campaign Strategy & Proposal Development - Collaborate with sales teams to build customized, data-driven proposals aligned

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