Senior Paid Search Manager
Paddle - UK, Toronto
Posted Jun 10, 2026
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About this role
Senior Paid Search Manager UK, Toronto What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The Role: We're looking for a Senior Paid Search Manager to lead and scale Paddle's search advertising programme. You'll play a critical role in improving the ROI and performance of our paid search campaigns - owning everything from strategy and execution to experimentation and reporting. The focus isn't just on volume; it's on reaching the right types of companies at the right moment, and converting that intent into pipeline and revenue for both our self-serve and sales-led motions. This is a role for someone who combines deep technical expertise with a rigorous experimentation mindset, and who is excited about using AI to push paid search performance further. What you'll do: - Lead paid search strategy and execution: own end-to-end planning, campaign build, and ongoing optimisation across Google Ads and Microsoft Advertising, with a sharp focus on reaching and converting the right-fit companies. - Scale performance through structured optimisation: manage bid strategies, keyword targeting and audience lists with precision. Continuously improve Quality Scores, CTR,
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