Paid Social Specialist

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About this role

Paid Social Specialist Toronto, Canada, UK What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The Role We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme. Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey - from building awareness with new audiences, to warming and accelerating target accounts, to driving pipeline. You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey. You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land - and bring the analytical rigour to continuously test, learn, and push performance further. This is a role for someone who is as excited about crafting a compelling creative hypothesis as they are about reading the data that comes back from it. What you'll do - Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2. - Own audience strategy:

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