Growth Marketing Lead

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$160K-$180K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

83% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Lead New York City Why This Role Exists Marketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine. This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture. You won't be doing it alone. You'll work closely with the Head of Marketing, Sales, Client Success, and agency partners. What You'll Own - Build a repeatable content engine, from ideation to distribution, that compounds over time - Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution - Develop campaign architecture that connects audience segmentation, creative, and landing experiences - Improve conversion across the lead to meeting to SQL funnel - Document a GTM playbook that can extend to new verticals and products as we grow What Success Looks Like at 12 Months - A demand engine that runs predictably, not just campaign to campaign - Measurable improvement in cost per qualified opportunity - Clear vertical positioning that shows up consistently across channels - A GTM framework documented well enough to hand off or replicate Who You Are - 5+ years in growth or marketing, ideally with some experience in a lean B2B environment - You've owned a demand gen function before, not just contributed to one - Comfortable across paid, content, and campaign operations

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