Senior Executive, Consumer Insights

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Market context

U.S. role benchmark (BLS OEWS)

$111,944 U.S. median for this role

Projected growth (BLS Employment Projections)

+13.7% - Much faster than average

Matched to SOC 15-1252 - Data and ML aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

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Weekend work

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Application

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Assessment

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Deadline

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Where they hire

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About this role

Senior Executive, Consumer Insights Bangkok, , Thailand Company Description: Job Description: The Senior Executive, Qualitative Consumer Insights is a mid-senior member of the qualitative practice responsible for delivering high-quality research, driving consultative client engagement, and supporting the growth of the Qualitative customer success team across Thailand, while contributing expertise to broader Qualitative Practice across APAC. This role requires strong expertise in qualitative research methodologies and the ability to translate cultural, behavioural, and consumer insights into meaningful recommendations for clients. The incumbent will work closely with senior leaders to guide project teams, elevate the standard of qualitative delivery, and strengthen NIQ's position as a thought partner to clients. Experience in Ethnography, Semiotics, Design Thinking, Behavioural Science, or other advanced qualitative approaches is highly valued and enables deeper strategic impact across engagements. Research Leadership & Execution Lead the design and delivery of qualitative research projects, ensuring methodological rigor and excellence in output. Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques. Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices. Synthesize insights into clear, compelling narratives that influence client decision-making. Client Engagement & Consulting Serve as a primary client contact on qualitative engagements, ensuring strong relationship management and consultative partnership. Translate consumer insights into strategic recommendations aligned with client priorities. Support senior leaders in business development, proposal writing, solution design, and pitching. Practice & Team Development Mentor junior researchers in moderating, analysis, storytelling, and project management skills. Support capability building within the qualitative practice, including

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