Research Director, Marketing Audience Insights

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Offered From the posting source checked Jun 20, 2026

Verification

Not verified checked Jun 7, 2026

Salary

$160K-$180K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

83% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Director Plus From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Research Director, Marketing Audience Insights New York, NY The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. About the Role, Mission or Department Overview The Research Director leads research to inform and measure our brand strategy and reputation, brand marketing and earned marketing efforts. As an individual contributor, you will deepen our understanding of our audiences and translate insights into clear, relevant strategies that shape communications, creative, media mix, and long-term planning. You will report to the Managing Director, Audience & Marketing Insights, and work with partners in Marketing, Communications, and the Newsroom. You will have frequent exposure to senior leadership and cross-functional stakeholders. You will create the right research plan, implement qualitative and quantitative research methods, lead meetings, and communicate insights for different internal audiences. This position is based in our New York City HQ, and requires regular attendance in the office. Responsibilities: - Lead end-to-end quantitative and qualitative research projects to help develop messages, campaigns, and media strategies shaping brand reputation. - Own the

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