Lead Backend Developer

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About this role

Lead Backend Developer Movable Ink - Toronto Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan. We're looking for a Lead Software Engineer to join the Behavioral team, responsible for turning raw customer signals into meaningful marketing triggers. This team builds the behavioral intelligence layer of our platform - systems that detect patterns in customer activity and inactivity (such as cart abandonment, price drops, or loyalty milestones) and translate them into automated messaging opportunities. This is a hands-on technical leadership role for someone who thrives at the intersection of big-picture architecture and heads-down implementation. You'll help shape the technical direction for a critical platform capability while also staying close to the details: designing systems, writing code, reviewing implementation, mentoring engineers, and unblocking the team on complex technical problems. You'll work on challenging distributed systems problems involving high-volume event data, event correlation, temporal windows, stateful evaluation, trigger eligibility, account-specific readiness, idempotency, reliability, observability, and downstream activation. The systems you help build will power use cases like cart abandonment, browse abandonment, checkout abandonment, price drops, back-in-stock alerts, loyalty milestones, replenishment reminders, and audience membership changes. What You'll Do - Shape the Behavioural Platform Architecture : Help define the technical vision, system

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