Manager Digital Marketing
Mattel - East Aurora, NEW YORK, United States
Posted Jun 10, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
-
- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified checked Jun 7, 2026
- Salary
- Not verified
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
Was this benefit information wrong? Tell us.
Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Company
- Equity
- Offered Verified - SEC 10-K source checked Jun 20, 2026
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Manager Digital Marketing East Aurora, NEW YORK, United States Company Description: CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: The Manager Digital Marketing will lead the development and execution of a social-first brand strategy, shaping how the brand shows up across platforms, communities, and culture. This role partners with the Director to evolve the long-term brand vision, with a primary focus on driving cultural relevance, audience engagement, and growth through social, creator, and digital ecosystems. This individual will be responsible for translating brand strategy into best-in-class social and integrated campaigns, ensuring the brand is not only present in culture but actively participating in it. They will bring deep expertise in social platforms, creator partnerships, and emerging digital behaviors, with a strong ability to turn insights into content, conversation, and community. The Manager will lead end-to-end social strategy and execution, from identifying trends and defining narratives to activating campaigns and measuring impact. They will serve as a key point of contact for Mattel's
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