Growth Marketing Manager, Programmatic

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$128K-$160K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

55% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Manager, Programmatic San Francisco, CA At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Marketing team is a data-driven, growth-focused function that brings together marketing, analytics, user insights, and experimentation to develop and optimize our rider and driver acquisition strategy. We are looking for an experienced, analytically minded programmatic marketer to lead and scale our programmatic user acquisition efforts. This is a senior individual contributor role requiring a blend of strategic thinking, hands-on channel expertise, and rigorous analytical skills. You will own key parts of our Growth Acquisition program and independently drive new user growth across emerging company initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, proactively digs into data, and brings a strong experimentation mindset. Advanced SQL and Excel skills are required. We're also looking for someone who actively uses AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen their analytical and operational workflows - not just as a novelty, but as a genuine multiplier on their output. Responsibilities: - Own the strategy, execution, and optimization of programmatic paid media campaigns - including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats - Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement - Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on

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