performance Marketing Specialist-International Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

performance Marketing Specialist-International Marketing Chigaranahalli, KA, India Company Description: Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today. Job Description: Key Responsibilities: ● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic DSPs, and ad networks relevant to target international geos. ● Drive user acquisition, activation, and subscription growth across international markets, with a focus on iOS user bases ● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV. ● Work closely with MMP platforms and backend tracking systems to ensure clean attribution, event mapping, and funnel integrity ● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to improve conversion and payback periods ● Deep dive into user behavior, retention patterns, and demographic data to translate insights into actionable creative directions and create ad narratives that resonate across international audiences ● Collaborate with creative teams to build high-converting ad creatives tailored for culturally diverse international audiences ● Analyze campaign performance using attribution platforms, analytics dashboards, and internal BI tools ● Partner with backend/engineering teams to validate event tracking, postback configurations, and cohort data accuracy ● Identify growth opportunities specific to international user behavior, content consumption trends, and platform nuances across geos ● Manage budgets

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