Senior Manager, Demand Generation

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About this role

Senior Manager, Demand Generation Austin, Texas, United States As Senior Manager, Demand Generation , you will own and scale Lansweeper's pipeline generation engine for the global market , driving measurable impact across enterprise and mid-market segments. This is a high-impact individual contributor leadership role focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth. In the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper's data-driven, account-based demand generation strategy in the cybersecurity and IT asset intelligence space. Challenge: The main challenges you'll face are: - Scaling predictable, high-quality B2B SaaS pipeline generation in a competitive cybersecurity market - Strengthening Account-Based Marketing (ABM) execution across priority verticals - Driving measurable ROI and clear pipeline attribution across multiple channels Key Responsibilities: - Own the end-to-end Demand Generation strategy , including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail - Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities - Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy - Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership - Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics , driving continuous A/B testing and ROI improvement Key Requirements:

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