Paid Media Specialist

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

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About this role

Paid Media Specialist Austin, Texas, United States Context & Impact We are looking for someone who wants to own something real. As Lansweeper's Paid Media Specialist, you will lead our global paid media strategy across every major channel, from search and programmatic to paid social and others. You will be the person who decides where we invest, how we measure it, and how we turn digital spend into predictable pipeline. This is a strategic individual contributor role with high visibility and genuine impact. What You Will Own You will have full ownership of our paid media function. That includes strategy, execution, measurement, and budget. Here is what that looks like in practice: - Build and own the global paid media strategy across search, display, programmatic, paid social, paid video, specific ABM, and software review platforms - Translate business and marketing goals into full-funnel paid programs that generate qualified pipeline - Define and manage global budget allocation, forecasting, and pacing across all channels - Create an experimentation roadmap: channel testing, A/B frameworks (VWO), and structured learning cycles - Help co-create performance measurement infrastructure: KPIs, dashboards, attribution models, and regular reporting - Work closely with content, product marketing, campaign, and PLG teams to produce high-impact creative and messaging - Manage relationships with agencies, platform partners, and external vendors - Provide regular strategic recommendations to marketing leadership on spend efficiency, performance trends, and pipeline impact A note on complexity: Around 70% of paid leads currently convert via free trial CTAs. You will coordinate

Read the full description at careers.lansweeper.com. FewerJobs shows a source-linked preview and links to the original posting.