Senior Distribution Strategist

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About this role

Senior Distribution Strategist New York, New York, United States The Senior Distribution Strategist is a leadership role reporting to the Director of Editorial Product Strategy (Julie Zeveloff) and serving as a key strategic partner to the Business Development team. This role is responsible for leading Business Insider's off-platform distribution strategy across social platforms, syndication partners, and emerging channels, with a focus on maximizing partner performance, expanding revenue opportunities, and driving audience growth. The role will unify siloed distribution efforts across editorial and video teams, establish clear platform strategies and KPIs, and ensure Business Insider effectively packages, distributes, and monetizes content across external platforms. This leader will oversee a team of social distribution specialists. The Ideal Candidate Has: - Strong commercial instincts and experience supporting audience and revenue growth across external platforms and partnerships. - Deep understanding of social, syndication, and emerging platform ecosystems, including how distribution strategies impact traffic, engagement, and monetization. - Strong data fluency, with experience translating analytics into actionable strategy, prioritization, and resource allocation decisions. - Excellent editorial judgment, a passion for BI's core coverage areas, and a strong understanding of how to package journalism effectively for different audiences and platforms. - Experience managing fast-moving, cross-functional workflows across editorial, video, audience, and business teams. - Proven ability to integrate AI tools into the distribution workflow to enhance content packaging, automate routine tasks, and scale off-platform presence, where appropriate, without sacrificing editorial integrity. - 10+ years of experience in media distribution strategies. Key Responsibilities Strategy & Business Development

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