Product Marketing Manager, Attendee

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$75K-$90K From the posting source

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

11% below the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Senior From the posting source

Schedule

Shift type

Not verified

Weekend work

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Company

Equity

Offered From the posting source

Application

Cover letter

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Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Product Marketing Manager, Attendee Irving, TX, United States Company Description: Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. Job Description: This role is based in our Irving, Texas office. The Product Marketing Manager - Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes. Working closely with the Campaign Manager/Specialist and Comms Planner, the Product Marketing Manager will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. The role also ensures that marketing strategies are seamlessly aligned with brand identity, operational priorities, and market opportunities. This position

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