Sr. Product Manager - MarTech Platforms

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About this role

Sr. Product Manager - MarTech Platforms United States of America - Remote / Home Office Job Summary: The Senior Product Manager - Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb's core marketing technology ecosystem. This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences. This role will partner closely with Engineering, Marketing, Data, and external vendors to deliver scalable, reliable, and future-ready platforms such as Customer Data Platforms (e.g., Simon AI), orchestration and messaging platforms (e.g., Braze), and additional capabilities including CMS, PIM, DAM, and Language Service Providers (LSPs). The Sr. PM will also drive strategic decisions around build vs. buy, platform consolidation, and long-term architecture to support global growth and marketing innovation. Job Expectations: - Own the strategy, roadmap, and execution of iHerb's core Marketing Technology (MarTech) platforms and integrations. - Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms. - Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption. - Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb's core systems. - Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities. - Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. - Balance near-term marketing

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