Senior Director, Integrated & Lifecycle Marketing

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified checked Jun 7, 2026

Salary

$175K-$200K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

102% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Director Plus From the posting source checked Jun 20, 2026

Work mode

Hybrid From the posting source checked Jun 20, 2026

In-office days

2 days From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Director, Integrated & Lifecycle Marketing Hybrid - Denver, Denver, Colorado, United States Ibotta is seeking a Senior Director of Integrated & Lifecycle Marketing to own the full consumer journey from the moment someone downloads the app to becoming a deeply loyal Saver. This is a high-impact, high-visibility leadership role where you'll shape how millions of price-conscious shoppers engage with Ibotta every day. You'll lead the strategy behind our biggest tentpole campaigns, build the lifecycle engine that drives retention and CLV, and partner closely with Product, Engineering, and our brand partners to push what's possible. This role demands equal parts creative vision and analytical rigor. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Integrated Campaigns & Client Activation - Define and execute the strategy for major tentpole moments (Black Friday, Thanksgiving, seasonal peaks), turning cash back offers into must-engage experiences for Savers - Lead complex co-branded activations with brand partners, seamlessly weaving their promotions into our owned channels while maximizing value for consumers - Own all owned marketing channels:Email, Push, In-App, and Web, with a channel-specific approach to reach, deliverability, and engagement - Oversee creative development end-to-end, ensuring every campaign is compelling, brand-right, and rooted in Ibotta's unique value proposition Lifecycle, Retention &

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