AI Social Strategist

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About this role

AI Social Strategist Vancouver, British Columbia We're looking for an AI Social Strategist to build Hootsuite's organic social presence with AI as the operating model from day one. Reporting to the Director, Marketing Channels & Distribution, you'll be embedded within the AEO team and own social as a system you continuously improve, not a list of tasks you execute. This role is open to remote-applicants in Canada (in Provinces where we can hire legally), unless you are near a commuting distance from our Toronto or Vancouver offices. In which case, there would be a hybrid component. WHAT YOU'LL DO: - Build and run an AI-first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling to automate the parts of the function that should not require a human - Build reusable Claude skills and MCP-powered tools (brand-voice drafting, post analysis, listening synthesis, competitive briefs) so your work compounds instead of restarting every Monday - Own social listening end-to-end using Talkwalker and complementary tools. Turn signal into weekly insights and quarterly content strategy, and build automated listening reports that go from raw data to interpreted insight without manual tagging - Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces (Brand Radar, third-party citations, creator content), while bridging social signal and AEO outcomes within the broader Brand Presence motion - Develop social performance analysis as a system, not a manual report. Pair

Read the full description at careers.hootsuite.com. FewerJobs shows a source-linked preview and links to the original posting.