Marketing Analytics Lead (Hybrid)

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Work mode

Hybrid From the posting source checked Jun 20, 2026

In-office days

2 days From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Marketing Analytics Lead (Hybrid) Toronto | Hybrid | Remote Hi, Future Homie! At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We're not just building an app-we're building unstoppable teams. So what do you say, are you in? 📍Your Impact Starts Here We're looking for a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine - from the first web visit to a paying customer. You'll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that directly shape where we spend, what we test, and how we grow. This isn't a basic reporting or BI role. You'll design and run advanced causal measurement frameworks (geo holdout tests, synthetic control experiments) to cut through attribution noise, build the infrastructure that makes marketing measurement trustworthy at scale, and act as a strategic thought partner to Marketing, Growth, RevOps, and Finance leadership. If you're energized by hard measurement problems, love building things that last, and want real ownership over how a growth business learns - this role is built for you. These are the key ways you'll contribute and create impact in this role: - Own paid media measurement end-to-end - go beyond platform-reported ROAS to design and

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