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Director, B2B Product Marketing

Headspace Health - Remote - United States; San Francisco - Hybrid

Posted May 5, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Offered Verified - from the job posting source checked Jun 20, 2026
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
Not verified
Verification
Not verified checked Jun 7, 2026
Salary
$154K-$200K Verified - from the job posting source checked Jun 20, 2026
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$102,662 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.4% - Faster than average

72% above the BLS role benchmark for product management aggregate.

Matched to SOC 11-1021 - Product Management aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Equity
Offered Verified - from the job posting source checked Jun 20, 2026

Application

Cover letter
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Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Director, B2B Product Marketing Remote - United States; San Francisco - Hybrid About the Director, B2B Product Marketing at Headspace: We're looking for an experienced, strategic, and creative Director of B2B Product Marketing to help define and scale Headspace's position as the leading Mental Health Companion for employers, health plans, and benefits consultants. This is a senior individual contributor role with broad visibility and influence across Marketing, Commercial, Product, and Clinical teams. In this role, you'll own how our B2B products are positioned, packaged, and brought to market-translating complex mental healthcare offerings into clear, compelling stories that resonate with buyers, decision-makers, and trusted advisors across the benefits ecosystem. You'll play a critical role in shaping go-to-market strategy, guiding product direction through market insight, and ensuring Headspace shows up with a differentiated, category-defining narrative in the market. What you will do: - Own B2B product positioning, messaging, and packaging across Headspace's Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants - Craft buyer- and influencer-centric storytelling that translates Headspace's end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants - Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams - Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation - Act as a strategic thought partner to Product,

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