Growth Marketing Manager, Conversion & Experimentation

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

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Learning budget

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Verification

Not verified

Salary

$105K-$145K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

34% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

Not verified

Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Manager, Conversion & Experimentation Atlanta (Remote Friendly) Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. We're looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements. This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized. You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy. This role reports to the Director, Growth Marketing. We're looking for a strategic,

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