Director, Marketing Analytics

Benefits

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Family-building benefits

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About this role

Director, Marketing Analytics Atlanta (Remote Friendly) Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team. You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks

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