Messaging and Thought Leadership Lead, YouTube Ads Marketing

Benefits

Parental leave

18 weeks Verified - employer source source checked May 7, 2026

Non-birth-parent leave

18 weeks Verified - employer source source checked May 7, 2026

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Source-linked checked May 7, 2026

Salary

$141K-$206K not verified - source not recorded; timestamp not recorded

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

87% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

Not verified

Weekend work

Not verified

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Messaging and Thought Leadership Lead, YouTube Ads Marketing New York, NY, USA YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers. Beloved by billions globally, YouTube is one of the most culturally relevant platforms in the world and a premier place for advertisers to reach highly engaged audiences. Within the YouTube Ads Marketing team, the Thought Leadership and Narratives group is responsible for crafting our core narrative and bringing it to life through a comprehensive content strategy. As the Messaging & Thought Leadership Lead, YouTube Ads Marketing, you will serve as a strong strategic leader and writer, shaping overarching narratives across our entire product portfolio. A critical component of this role is defining our competitive messaging. You will establish YouTube's leadership in creator and brand agreements specifically tailored for brands and agency partners, including marketers and agencies. This is a highly cross-functional role that requires deep industry fluency. You will bridge high-level strategic goals with impactful, market-facing thought leadership to guide our messaging strategy. By ensuring rigorous, compelling storytelling, you will differentiate YouTube in a crowded advertising landscape. Ultimately, the Messaging & Thought Leadership Lead, YouTube Ads Marketing acts as the unifying voice for our most important market claims, ensuring consistency across all deliverables. Know the

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