Senior Director, Marketing & Analytics, APAC
Goodyear TIRE & Rubber - CN Shanghai
Posted Jun 1, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
-
- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified checked Jun 13, 2026
- Salary
- Not verified
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
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Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Senior Director, Marketing & Analytics, APAC CN Shanghai The Senior Director Marketing, Insights & Analytics, APAC will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics. Job Duties / Responsibilities may include, but are not limited to: Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences Oversee digital assets, social platforms and communities, and product website content across the region Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across APAC markets and hubs Partner with country teams to translate regional consumer strategies into winning local marketing plans and executions Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience Marketing - Consumer APAC Lead APAC Consumer Marketing, Insights & Analytics across Media, Content, CRM, Websites, and Analytics Define and execute the APAC Consumer BU marketing strategy aligned with global priorities Translate global brand strategy into effective regional and local executions Ensure integrated marketing delivery aligned with product and regional plans Provide APAC input into Global Marketing strategy Consumer Analytics & Insights Lead
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Apply link not verified; last alive Jun 13, 2026.
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