Principal Analyst, B2B Demand and ABM

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified checked Jun 13, 2026

Salary

$141K-$229K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$55,390 U.S. median for this role

Projected growth (BLS Employment Projections)

-0.1% - Decline

U.S. benchmark only; posted salary is not compared across countries or currencies.

Matched to SOC 25-2021 - Teaching and Education aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Teaching Education From the posting source checked Jun 20, 2026

Seniority

Principal From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Principal Analyst, B2B Demand and ABM 8 Locations At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. About This Role: Forrester Research is seeking a Principal Analyst to be a critical member of the research team, responsible for contributing to core components of our B2B demand and ABM practice. This practice serves B2B demand and ABM leaders, frontline marketers, and revenue-focused marketers who develop and execute on strategies, plans, processes, and programs that touch prospects and customers to create contextual experiences that deliver value and drive revenue. The chosen candidate will be a key thought-leader for revenue process transformation (RPT), which is Forrester's vision for how B2B organizations must redesign their revenue processes to align better with how buyers buy. This means moving away from a lead-centric to an opportunity-based model and adopting buying groups instead of MQLs. The Principal Analyst has a strong understanding of demand marketer concerns and priorities and serves as the bridge between selling the vision of revenue process transformation to understanding the downstream implications on content, campaigns, and programs.

Read the full description at forrester.wd501.myworkdayjobs.com. FewerJobs shows a preview and links to the original posting.