Senior Manager, Customer Lifecycle

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Offered From the posting source checked Jun 20, 2026
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Offered From the posting source checked Jun 20, 2026

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

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Verification

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Salary

$127K-$159K From the posting source checked Jun 20, 2026

401(k) match

Reported not verified - source URL not recorded; timestamp not recorded

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

54% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

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Application

Cover letter

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Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Manager, Customer Lifecycle New York City THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play - Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs - Own the performance of always-on lifecycle automations, continuously optimizing targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user) - Develop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time - Drive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences - Partner closely with Data Science to leverage predictive models and customer insights to power targeting, personalization, and

Read the full description at www.fanduel.careers. FewerJobs shows a preview and links to the original posting.