Senior Manager, Customer Lifecycle

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About this role

Senior Manager, Customer Lifecycle New York City THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play - Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs - Own the performance of always-on lifecycle automations, continuously optimizing targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user) - Develop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time - Drive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences - Partner closely with Data Science to leverage predictive models and customer insights to power targeting, personalization, and

Read the full description at www.fanduel.careers. FewerJobs shows a source-linked preview and links to the original posting.