Product Marketing Manager (Engagement & Retention)

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Senior From the posting source

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Product Marketing Manager (Engagement & Retention) Bengaluru About Fam (previously FamPay) Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital and the likes of Kunal Shah, Amrish Rao as angel investors. Role Overview We're looking for a Product Marketing Manager to build and scale Fam's lifecycle and engagement engine. This is a 1→10 role - you'll own CRM end-to-end, drive user activation and retention, and turn engagement channels into a consistent, high-impact growth lever. This role sits at the intersection of product, growth, and user behavior - requiring strong ownership of lifecycle journeys, sharp experimentation, and a deep understanding of what drives repeat usage. Must-haves 5-7 yrs in B2C product marketing / CRM / lifecycle marketing Hands-on experience with CleverTap / MoEngage / WebEngage (or similar) Strong understanding of engagement metrics (CTR, open rates, conversion, retention) Experience owning push notifications, WhatsApp, email channels end-to-end Strong prioritisation - can manage asks across multiple PMs Data-driven + experimentation mindset Exposure to personalisation, segmentation, lifecycle journey Must be AI native, experience of automating using AI High ownership;

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