Mid-Market Account Development Representative

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About this role

Mid-Market Account Development Representative San Francisco, CA, San Francisco, CA, United States Job Description We are hiring a Mid-Market Account Development Representative (ADR) to be one of the first dedicated outbound sellers on our Mid-Market team. You will own the top of the funnel for engineering organizations of roughly 0-1,500 employees-researching accounts, opening conversations with VPs of Engineering, CTOs, and Platform leaders, and qualifying opportunities for our Account Executives. This is a high-impact role for someone who wants to learn modern enterprise software sales from the ground up, work directly with a world-class GTM team, and play a foundational role in shaping our Mid-Market motion. What You'll Do - Own outbound prospecting into a defined territory of Mid-Market accounts globally. - Build target account lists in partnership with your Account Executives, leveraging sales tools to identify the right buyers and timing signals. - Run multi-channel outbound sequences-email, phone, LinkedIn, and creative direct outreach-that earn responses from technical leaders. - Qualify inbound and outbound opportunities against our ICP, uncover pain, and book qualified discovery meetings for Account Executives. - Become a credible voice on Factory's product, the agentic coding category, and the technical workflows of modern engineering teams. - Partner closely with Sales Leadership, Marketing, and Operations to feed back what's working in market and continuously refine messaging, segmentation, and playbooks. - Maintain disciplined CRM hygiene in Salesforce and contribute to forecasting and pipeline reviews. - Hit and exceed monthly quotas for qualified meetings and opportunities generated. What We're Looking For

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