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VP, GTM, UCANZ

Crunchyroll - Los Angeles, California, United States

Posted May 29, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
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Learning budget
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Verification
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Salary
$226K-$280K From the posting source checked Jun 20, 2026
401(k) match
Reported not verified - source not recorded; source URL not recorded; timestamp not recorded

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

172% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Director Plus From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

VP, GTM, UCANZ Los Angeles, California, United States About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're looking for an exceptional go-to-market leader to own growth strategy and execution across Crunchyroll's UCANZ region (United States, Canada, Australia, and New Zealand) - Crunchyroll's most mature and strategically critical region. As VP, Go-To-Market (UCANZ), you'll lead the regional growth agenda across subscriber acquisition, engagement, retention, and revenue. Operating at the intersection of strategy, product, content, analytics, and operations, you'll shape how millions of fans discover, engage with, and stay connected to Crunchyroll while driving sustainable business growth. This is a highly visible leadership role with significant business ownership and influence across the organization. Core Areas of Responsibility - Own the end-to-end go-to-market strategy and performance across the UCANZ region - Drive subscriber growth, engagement, retention, and revenue across all major growth levers - Define regional priorities, market strategies, and investment plans to maximize business impact - Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, growth opportunities, and performance - Translate global priorities into regional strategies

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