Senior Director, IMX - Media & Retail Media Operations

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

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Childcare support

Not verified

Learning budget

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Verification

Not verified checked Jun 13, 2026

Salary

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401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Staff Plus From the posting source

Work mode

Hybrid From the posting source

In-office days

2 days From the posting source

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Equity

Offered Verified - SEC 10-K source

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Director, IMX - Media & Retail Media Operations Manager: Senior Director, Integrated Marketing Experience (IMX) Location: Shanghai, China Role Type: People Leader Language: Fluent English & Mandarin Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup Role Summary The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio. The role oversees a significant annual media budget and ensures disciplined planning, buying, optimization, and measurement across brand, performance, and retail media channels. The role ensures seamless integration between brand media, performance media, and retailer media ecosystems to drive both brand growth and commercial impact. Operating at the intersection of Marketing and Customer & Co mmercial, this role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor. In parallel, the role builds and leads a high-performing media organization equipped to deliver operational excellence and future-ready capability in an increasingly complex media landscape. What you'll do for us Enterprise Media & Retail Media Leadership - Lead the end-to-end media and retail media operations agenda across the system, overseeing a significant annual media investment budget and ensuring disciplined allocation aligned to strategic priorities - Set the long-term operating model for media execution, governance, and performance management across markets - Ensure investment effectiveness, efficiency, and transparency at scale

Read the full description at careers.coca-colacompany.com. FewerJobs shows a preview and links to the original posting.