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Manager, Brand Management, Coca-Cola Trademark

Coca-Cola Company (The) - Location not specified

Posted Jun 12, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
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Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
Not verified checked Jun 13, 2026
Salary
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401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$106,409 U.S. median for this role
Projected growth (BLS Employment Projections)
+7.7% - Faster than average

Matched to SOC 13-2011 - Finance aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Finance From the posting source
Seniority
Senior From the posting source

Schedule

Shift type
Not verified
Weekend work
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Company

Equity
Offered Verified - SEC 10-K source

Application

Cover letter
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Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Manager, Brand Management, Coca-Cola Trademark As CCTM brand manager and project lead for Coke with Meal (CWM) & No Sugar (CCNS) platforms. Meal is CCTM biggest occasion in terms of absolute size and market position. CWM is industry level ritual building platform and pioneer, we need enhance CCTM SPK No.1 position and quickly expand business opportunity to adjacent categories in meal occasion. CCNS is No.1 no-sugar SPK brand, high scale, high double digit GR%, over 3X leadership ratio compared to key competitor. Our ambition for CCNS is DOUBLE the business and act as growth engine for total CCTM & SPK category. Your focus and key responsibilities will be on 1. Leading brand plan development & execution for CWM & CCNS, to build brand equity, accelerate business growth 2. For CWM, it's a full year always-on platform: - Need explore year-on-year how to further scale up, how to make a difference, how to always be the No.1 brand in meal occasion to provide brand unique experiences and bring business growth - Strong collaboration with E&D channel team, customer MKT, bottler MKT & channel team are critical - Key pillars include, overall CWM platform annual plan development (media, social, FSA, Foodfest, trade enabler) and top region and customer tailor-made plan development 3. For CCNS, it's GCM full system strategic big bet and growth engine - Integrated business & brand plan development, to build brand salience and provide scalable & impactful transaction enablers to trade - Co-work with franchise/channel/BG CCNS big bet team

Read the full description at careers.coca-colacompany.com. FewerJobs shows a preview and links to the original posting.

Apply at careers.coca-colacompany.com

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