Growth Marketing Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Manager Raleigh, North Carolina; Toronto, Ontario, Canada We're looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You'll be responsible for driving efficient, scalable growth across the full funnel-owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design-and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership. Key Responsibilities SEM - Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand. - Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms. - Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV. - Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments. - Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps. - Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages. CRO - Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging

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