GTM Engineer (Marketing)

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

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Learning budget

Not verified

Verification

Not verified

Salary

$120K-$135K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$111,944 U.S. median for this role

Projected growth (BLS Employment Projections)

+13.7% - Much faster than average

14% above the BLS role benchmark for data and ml aggregate.

Matched to SOC 15-1252 - Data and ML aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

Not verified

Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

GTM Engineer (Marketing) Remote, US About us: Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We're committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter-and they can directly impact our products, company, and culture. We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. Come join our team as we develop new ways to improve the lives of working Americans. About the role: The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and the AI agents that support content creation and distribution. This role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activity and pipeline outcomes. Core Responsibilities: Marketing Automation & Campaign Operations - Own the HubSpot marketing automation layer - nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure - Build and maintain segmented nurture tracks by persona (HR leader, CFO,

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