Paid Media Specialist

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified checked Jun 7, 2026

Salary

Not verified

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Paid Media Specialist Job Location - Country United States Responsibilities: Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more. Ensuring that advertising messages align with client or company objectives Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance. Running incrementality tests, lift studies, or geo‑experiments Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions) Optimizing and auditing campaigns under supervision of senior Paid Media team members Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders Researching the current media and competitor landscape and keeping up to date with the latest media trends Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization Technical Skills: Familiarity with the following tools: Analyzing CAC, CGoogle Tag Manager Google Analytics 4 Looker Studio Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY) CRM or MAP familiarity

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