Director, Social Media & Digital Influence

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Director, Social Media & Digital Influence Job Location - Country United States Location: Home-based, United States Position Summary: We're not looking for someone to manage channels. We're looking for someone to build an influence engine. As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentley's social presence into a strategic growth driver. This is a role for a leader who thinks beyond posts and metrics. You'll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentley's voice where it matters most. You're equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. You'll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time. If you're a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company that's ready to invest in it, this is your role. Responsibilities: Build the Social Media Function Create Bentley's global social media strategy and operating model with prioritization of channels and busi

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