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SW Team Leader

AppsFlyer - Herzliya

Posted Mar 29, 2026

Benefits

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About this role

SW Team Leader Herzliya AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust. The Collab Unit is looking for an exceptional Team Leader to lead the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from AppsFlyer's behavioral data. As the team leader, you will manage a multidisciplinary engineering team and help shape the future of audience building and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role requires a strong engineering leader who is passionate about building excellent teams, solving complex data and backend challenges, and driving execution in a fast-moving environment. What You'll Do - Lead and grow a high-performing engineering team responsible for end-to-end ownership of audience-related products and capabilities - Drive the design and delivery of scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation - Partner closely with Product, Design, Architecture, and cross-functional engineering teams to define and execute the team roadmap - Translate product and business goals into clear technical plans and ensure predictable,

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