Data Engineer - Web Attribution

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About this role

Data Engineer - Web Attribution Herzliya AppsFlyer processes 150+ billion events across its platform, and our Web Attribution team is at the center of extending that power beyond mobile. We're building the data infrastructure that tracks, attributes, and serves web user journeys - from first click to conversion - at massive scale across thousands of apps and billions of sessions. We're looking for a Data Engineer who wants to own the full pipeline: from raw event ingestion through distributed processing and into the serving layer that powers our clients' dashboards and APIs. This isn't internal tooling - you'll be building the actual product surface that advertisers and marketers rely on to understand what's working on the web. As AI reshapes how data is processed, queried, and served, you'll also have the opportunity to integrate AI and LLM-based capabilities into our data workflows - from intelligent data validation and anomaly detection to AI-powered analytics interfaces that make our platform smarter for clients. What you'll do - Build & Own End-to-End Pipelines: Design, build, and optimize data pipelines that process billions of web events (sessions, in-app events, conversions) with strict freshness and accuracy SLAs. You'll work across the entire attribution data stack - from ingestion and distributed processing through to the serving layer. - Ensure Data Integrity: Own the correctness of complex attribution logic - deduplication, organic vs. non-organic classification, primary attribution resolution, and cross-platform user stitching across massive, partitioned datasets. - Performance Engineering: Optimize scalable distributed processes to meet strict client

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