Creative Strategy Lead (Herzliya)

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Creative Strategy Lead (Herzliya) Herzliya Overview AppsFlyer is looking for a Creative Strategy Lead to join our Brand team. In this role, you will transform market intelligence, customer insights, and competitive research into sharp creative direction, empowering our creative team and marketing stakeholders to launch campaigns that truly hit the mark. About the Role As a Creative Strategy Lead at AppsFlyer, you will be the connective tissue between data, strategy, and creative execution. You will lead deep research efforts, spanning market dynamics, brand values, competitor positioning, target audiences, and product differentiators and merge these into sharp, actionable insights that guide the creative team's briefs. Beyond insight generation, you will coach and guide marketing stakeholders across the organization on how to write effective creative briefs: helping them clarify their needs, articulate pain points, and define the message they truly want to land. You will act as a strategic partner throughout the campaign development process, ensuring every creative decision is rooted in real audience understanding. This role sits within the Brand team, working in close harmony with the Creative team and Comms team, forming a 360° unit committed to message consistency and creative excellence. What You'll Do Strategic Research & Insights - Conduct ongoing market research covering industry trends, competitive landscape, target audience behavior, and product differentiators. - Translate complex data into clear, compelling creative insights that the creative team can build campaigns on. - Mine intelligence from diverse sources - customers, the sales team, account management, product marketing, and beyond to

Read the full description at careers.appsflyer.com. FewerJobs shows a preview and links to the original posting.