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Backend Engineer

AppsFlyer - Herzliya

Posted Apr 16, 2026

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About this role

Backend Engineer Herzliya AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust. The Collab Unit is looking for an exceptional Software Engineer to join the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from AppsFlyer's behavioral data. As a software engineer on the team, you will play a key role in designing, building, and scaling backend systems and data-driven products that power audience creation and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role is ideal for an engineer who is passionate about solving complex backend and data challenges, building high-quality systems, and contributing in a fast-moving environment. What you'll do: - Design, build, and maintain scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation - Take end-to-end ownership of features and services, from design through development, testing, deployment, and monitoring - Collaborate closely with Product, Design, Architecture, and cross-functional engineering teams to define and implement the team roadmap - Translate product and business requirements into robust technical solutions

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